Good E-Books information

If you have your e-books ready to sell and your website ready to sell it. Now you actually have to sell it. There are several great strategies you can use, most of which won’t cost you a dime.

Short Articles
You can write relatively short articles that talk about a subject in your niche, and use them to promote your ebook. I’m talking about articles of about 300 words here, not even 500 words.

Write your article or hire a writer at “www.Elance.com” . If you hire somebody, it won’t cost you very much, because the articles you need are short. • Include a link to your ebook website in your resource box. Always do this. That’s the whole point! Link to your site, and do your best to include your targeted keywords in the link text, like this: If you liked this article, you should check out The Ultimate Dachshund Back Saver Book by Joe Smith. Your Dachshund…and your wallet…will be glad you did.
• Blast the article to lots of article sites. You can use www.Featuring.com/articletraffic to do this. Your article might not be approved at places like EzineArticles.com, because they typically like articles at least 500 words long, but there are tons of other sites that will accept your short articles. Short articles are quick, easy and free. And article marketing is still a great way to get targeted traffic for your ebook.
Viral Videos
Audio and video are extremely hot on the web right now. You can ride that wave by creating your own viral video. The easiest way to do it is buy yourself a cheap webcam (Google cheap webcam to find a ton to choose from), record your video and post it to YouTube.

So what should you put in your video? It’s pretty simple: • Include helpful free information. This could be a subset of what’s in your ebook. Make it something very helpful and meaty, but leave them wanting more. • Include a URL for your ebook site. Tell the viewer he can get more information at your site, then show him your URL. That’s all there is to it. If your video is informative and entertaining, it could go viral and get you a ton of traffic…which can lead to sales.

Press Releases
Lots of people assume press releases are just for big companies. Not true. You can use press releases very effectively to market your ebooks, even if you run your business as just one person out of your kitchen. This is one marketing option that isn’t free, though. What you’ll want to do is use a site like www.PRWeb.com to distribute your press release:
This site gets interest from some big names, like Google, CNN and local and national news networks throughout the world. These companies are always looking for fresh content and news, so creating a press release is likely to get you some very big publicity. PRWeb.com has various types of press release packages you can purchase, but even the one with the lowest price gives you some great distribution (see the list to the right). If you want to create a press release for your ebook launch, you need to keep a few things in mind:

1. Press releases have to be newsworthy. If it’s a tired old “announcement” about something that’s been around for years, no news outlet will pick that up, and you’ll waste your money.

2. Your press release needs to be exciting. If it’s boring, nobody will click through to your site to check out your ebook. Think of a press release like sales copy, but without being an overt sales pitch. Don’t fill it full of exclamation points, but make the language engaging.

3. You need to use a “formula” for writing a press release. News and content organizations who look for press releases want to see certain things. If you don’t give them what they want, they’ll simply reject your press release, end of story. Don’t worry, it’s not hard to give them what they want.

Remember, press releases are meant to be a little more formal than other types of marketing, but you can still get some great traffic from them.

Facebook Social Ads
Facebook is one of the most popular social networking sites on the web today. You’ll find the home page at Facebook.com . It’s also fast becoming an online marketing powerhouse. That’s because Facebook invites businesses to create pages there:
All you have to do is create a page for your e-book business, and you’ll be ready to go. You can tell people about your business, and even promote things there. Creating a page is simple. You just follow the wizard Facebook gives you, which starts with identifying your business (see right). Or if you prefer, you can set up a page specifically for your e-book, using the Brand or Product page category. It’s up to you how you do it. Once you have your page set up, it’s very smart to use Facebook’s relatively new Social Ads feature:

HubPages
One of the most exciting Web 2.0 sites to come along in recent months is HubPages.com :
This site is really taking off in popularity, and search engines absolutely love it.
HubPages lets you create your own web page (they call it a hub) at their site, but…and there’s a very important point…they don’t want you to create what they call an “overly promotional” hub. So if your hub is just a thinly veiled commercial for your ebook site, you’ll get banned pretty quick. You’ll need to be a little more creative than that. And here’s an excellent hub at HubPages itself which tells you how you can create a safe hub that lets you market your ebook

Here are a few key points to remember:

• Make your hub informative.

Focus on providing information about your topic. For example, you don’t have to put your entire Diets for Dachshunds ebook on your hub, but you could offer a sample chapter and present it as a hub article.

• Include pictures. You can pick some up for cheap at istockphoto.com . People in the hub community like pictures. If you don’t have any, they’ll be bored and no read your hub. It’s that simple.

•Don’t link to your ebook site too much in your hub. A link or two is all you should have.

Affiliate Programs
One of the easiest ways to market your e-book is to recruit an army of affiliates to promote it for you! But that might be a challenge for somebody just starting out. The solution is to get your product listed in affiliate networks which publicize that your product is available for promotion. One of the most popular is ClickBank.com , which you’ve already seen in this book. Remember, when you sell your ebook through ClickBank, you become what they call a publisher. That not only lets ClickBank take credit card payments for you. You get an extra bonus.
As a publisher, you let ClickBank include your ebook in the ClickBank Marketplace, where anybody who wants to can sign up to promote it. You don’t even have to do anything special, except to set the commission percentage you’ll give affiliates. You can do that by clicking the My Site link on the Account Settings tab inside your account.Always keep in mind, A small percentage of an affiliate sale is better than getting nothing for no sale at all.

Beyond ClickBank, you might also consider entering your site at Allan Gardyne’s site, http://www.AssociatePrograms.com . His directory of affiliate programs is legendary, and you can get your site listed there for free. All you have to do is to this page and fill out the form for approval: http://www.associateprograms.com/directory/suggest-link0.html

Now that you know several different marketing strategies to get your ebook in front of lots of people, it’s time to take it to the next level by combining the strategies. There are probably as many different combinations as you can imagine, but here’s one scenario that illustrates how you might combine strategies… First, write a few short 300-word articles to distribute with http://www.Featuring.com/articletraffic . Then take one of those articles and rework it into a nice meaty forum post to start a thread on one of your forums. While you’re at it, go ahead and add a similar article (reworked again) as a hub page for your ebook at http://www.HubPages.com . From your hub page, point to your viral video at http://www.YouTube.com to get some cross-traffic going. When you start getting some buzz about your ebook, create a press release for http://www.PRWeb.com to talk about the attention it’s getting. See how that works? There’s almost never a time when combining strategies will hurt you. Most of the time it will help. All of these marketing strategies help you create content at various sites with your keywords somewhere in that content, and many of them help you get high-quality links back to your site. Search engines will love that, which is yet another benefit of using the strategies in combination.

Thanks again for your time, and I look forward to hearing from you. Sincerely, Admin