Effective Business Blog…

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Blogs are mediums for online presence. They are not spaces used like brochures. Instead they are places to share useful content. A business blog enables you to self-promote by demonstrating your leadership via writing creative articles on topics relevant to the products or services you promote. A business blog should be more in the form of sponsorship than a sale. 80% of the business blog should be dedicated to sharing knowledge, and 20% on promotion. Business blogs: A blog is an online space, where employees can interact with customers and prospects in their own unique styles. The business blog enables in-house contributors to demonstrate collected knowledge and expertise and have informal conversations with customers and prospects. The business blog is a well-written and informative newsletter. It is designed to be easier, faster and cheaper than other mediums of marketing.

Creating an effective business blog:

First and foremost select a blog hosting service that is easy to use and offers maximum advantage. You could also consider hosting the blog on your own existing business web site, after checking the RSS feed capabilities and the dedicated Track-back functionality. Decide on who will write for the blog. Your options include somebody in the company. Whether offered in house or outsourced, you should make sure that the person or person’s writing for the business blog have decent writing skills and knowledge of the value you wish to offer customers and prospects. You could source the job to the customer service reps or outside consultants or in the case of technical information being imparted, you could include the in-house engineers and technicians. The marketers, executives, basically anyone with thorough knowledge of your products or services and with a direct access with the business customers could contribute to the business blog. Ensure that your business blog has a contact link somewhere on the site. This is very important, if you really want to drive business with your blog. You could even add a contact email link at the bottom of every posting. By adding contact information to each post, you could streamline multiple contributions to a single business blog.

Keep the business blog content fresh and updated at least weekly. Also avoid being derivative. Instead drive your effort towards creating unique and interesting content, to establish yourself as a leader and expert.

You should ensure that the posts on your business blog are related to your business and industry. You need to make sure that in the case of wide-ranging and relevant topics, they are of interest to your customers and prospects. You should always keep in mind the nature of blog traffic and the fact that blogs often source their visitors. Each post should be designed to add value by being useful. In a business blog, provide a ‘really simple syndication’ to control the information received. The RSS feature is adopted because the medium is free and prospects and customers eventually expect it. You could even have your visitors sign up to receive new blog posts via email, regularly. The sign up feature helps you to know the visitors to your business blog. A wellcrafted business blog is successful promotion and earned revenue.


There are people among-st us, who love to tread a path less traveled. They want to carve a new path and a niche for themselves in the humdrum world of mediocrity. If you are one like them, consider making a career out of blogging. Making a career out of blogging demands consistency, prolonged focus and above all patience. You don’t become rich overnight. You need the qualities of tenacity and perseverance. Bear the following points in mind, while embarking on a journey of making a living out of blogging. Have the right attitudes: For most people blogging is a hobby as may be your case as well right now. Absolutely fine! But, if you want to make blogging a means of your livelihood, you would have to change your attitude. You will have to treat it as a business giving it the same respectable credence you would to any other business. Although you can start off blogging part time, your success will be partial due to constraints of time and attention demanded by other jobs in hand. Sooner or later you would have to return to the serious business of full-time blogging. So, don’t think in terms of giving it a try. Go the whole hog and pursue it wholeheartedly. Invest money too: Invested money attracts more money. This is true about blogging too. So, apart from investing enough time, reinvest some of the money into blogging that you earned from it. For instance, you can spend money on advertising. You can as well spend some money on starting a new blog theme. Have something to fall back on: Though you would be blogging with dedication, you also must have something to fall back on, in order to have peace of mind. You can expect to earn a considerable amount of income from advertising. But, initially you cannot depend on that to pay all your bills. Be on the lookout for an affiliate product or program to promote on your blog. You can also consider selling your own products or selling premium content. How about owning more than one blog: In order to make a living, it is advisable to own more than only one blog by different titles. As it entails a lot more hard work as well as more time, do it only after consolidating your first blog. But, it also depends on how enterprising you are.

In order to achieve wider acceptance and more income allow self to come across as a responsible blogger, who is blogging with a sense of purpose and social responsibility rather than blogging to give vent to his or her resentment and indignation. So, if you are in search of a vocation or calling that has the quality of novelty and creativity, and is not only rewarding, but also immensely fulfilling, it is high time you switched over to blogging and take it up as your real career. It will give you the joy of expressing yourself and enjoy the freedom at the same time. Needless to say, writers who write strictly under the guidelines provided by their publishers are deprived of this joy and freedom.

 

Ten Tips On Writing A Blog Post


Web presence is essential, especially if you plan to organize business of some sort via the wireless. It is very essential to make the first right move to ensure instant access and saving on time, effort and very importantly, money. There are millions of blogs on the Internet and all are vying for the numero uno place. Thousands are now created by the hour and with the increasing popularity and convenience of the Internet, the battle has only just begun. However, like any other market, on the Internet too there are time tried and tested tips that have helped the industry bigwigs.

Ten tips on writing a blog successfully are listed below:

1. The title: Each post must bear a title that demands a reader’s attention right away. The titles should be so chosen that they should captivate the reader’s interest and fulfill the vision by being potent in informative. Longer titles are better, since they offer a little more detail about the post, which offers a fairly good range of coverage.

2. Precise and potent sentences: The sentences used in the post should be short and complete with information. Not all your readers are going to sit down and try to simplify complex sentences or hunting for real value in your blog. Your post should ideally not be beyond 200-250 words, each.

3. Bullets and subs: Readers do not like to read posts with lengthy paragraphs. The text should be broken up into lists, bullets points or small two and three-liners with suitable subheadings. This makes the post easy to scan. You need to allow the information you are trying to get across to strike the right chord.

4. Regular updates: Readers want current news. You need to ensure that your blog carries articles that are relevant and updated regularly. You need to research from newspapers, web references, suggested new keywords, business letters and reports etc.
5. Stand tall: You may be a faceless entity online, but still stand tall and bold in reality. Suggest, state and correct! Why shouldn’t you? Isn’t this true that you have a blog and maintain it in the first place? Timidity is anonymity. So do not be

6. Ensure accuracy: You must be dead sure about the content of the blog. All statements should have a good back up in place. Never misinform and always be as accurate as you can.

7. Contribute positively: When you choose to include links on your blog, ensure that there is ample scope for interaction between you and the thousands of end users, who may reach the site. Offer useful information always.

8. Stay focused on content: Always maintain focus on the theme of your blog. Deviance will only confuse the reader. It robs you of your virtual authority on the theme of the blog in little or no time.

9. Use Potential key words: The right key words capture the search engine’s potential of attracting more and more end users to your blog. Use effective and relevant keywords after a lot of key word research.

10. Be methodical: Consistency and diligence are the mantras for a successful blog. Spotlight your blog anywhere and everywhere. Be proud of it and flaunt it, as you would with a brand new shining car. A methodical approach will increase your potential of attracting new readers.

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